chiefmartech
OCTOBER 24, 2021
And while there are many different facets of that transformation we could cover, by far the biggest one economically-speaking is the explosion of digital commerce. Ecommerce, one of the oldest categories of the martech landscape , is new again. Third was marketing analytics and attribution platforms at 30%. Quite a splash.
Martech
MAY 2, 2023
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech. The landscape is available at Chief Martec and can be sorted, filtered and queried at martechmap.com. Get MarTech! In your inbox. Business email address Subscribe Processing.
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Martech
NOVEMBER 11, 2022
B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers.
Martech
DECEMBER 26, 2023
Dig deeper: Salesforce updates Einstein 1 Platform with unified business data Translating in-person experiences virtually Whether using improved AI-powered chatbots, or delivering more informed experiences fueled by customer data, brands will provide more quality customer interactions traditionally associated with high-end retail. “A
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.
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