Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps
chiefmartech
OCTOBER 24, 2021
And while there are many different facets of that transformation we could cover, by far the biggest one economically-speaking is the explosion of digital commerce. Ecommerce, one of the oldest categories of the martech landscape , is new again. Third was marketing analytics and attribution platforms at 30%. Quite a splash.
Let's personalize your content