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Why we care about B2C marketing: A guide for marketers

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 114
Digital Asset Management Work Management Marketing Management Digital Experience Platform 114
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The CMO’s practical guide to personalization

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused.

Personalization 118
Personalization Practices Allocation Enterprise Management 118
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