2023, Digital Asset Management and Digital Experience Platform

Why we care about B2C marketing: A guide for marketers

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

Digital Asset Management

Digital Asset Management Work Management Marketing Management Digital Experience Platform

Content marketing: What it is and why marketers should care

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management

Digital Asset Management Paid Content Work Management Marketing Management

B2B Marketing Zone

Why we care about B2C marketing: A guide for marketers

Content marketing: What it is and why marketers should care

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