Metadata

APRIL 8, 2024

I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I wore many hats there, but the core of my role was developing and executing their paid ad strategy.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. LinkedIn’s edge in CPC and CPL supports that as well. Head over to the DEMAND Content Hub to check everything out.). First, what’s an offer type?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. In 2023 and beyond, every dollar must work for you.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

JANUARY 22, 2024

You can also check out Suzanne’s DEMAND session here.) “But While the AI hoopla has died down since peaking in mid-2023, we mustn’t put the cart before the horse; we’re still a ways away from AI becoming a true trusty companion. AI doesn’t know how to generate demand. Prefer video? But it’s not all bad. Oh, and it lies. “AI,

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Metadata

MAY 8, 2023

But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. That can’t happen in 2023. Just about every dollar in our demand gen budget runs through Metadata. How many experiments do I need to run?

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. The goal this time around? Expanding to Facebook dropped it by 50%.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. Due to the demands and complexities involved, most B2B companies choose to outsource their lead generation functions. From the image above, the CPL increases as the size and revenue of the company increases.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Marketers then can use the insights to optimize messaging for better conversions and lower CPL (cost per lead). “AI Let’s jump to the nitty-gritty. Want to enhance your sales operations with AI?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

OCTOBER 4, 2023

You’ll also hear folks refer to these groups as “demand creation” and “demand capture”. Here, you can choose to optimize to the lowest CPL, cpMQL, Triggered/Influenced opportunities, or any custom KPI you have mapped to the platform. For example, in June 2023, our CPC pause setting for Facebook was $4.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. There’s no running away from the fact that 2023 has been a wild ride for most marketers. 75% of respondents to a World Federation of Advertisers (WFA) survey said their budgets were under “heavy scrutiny” in 2023.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Metadata

APRIL 11, 2023

In this article, we’ll explore the pitfalls of native ad channels, why they’re more detrimental than ever, and how Metadata can help you maximize your ad budget in 2023. Understanding the campaign structure in native ad channels Here’s the problem: Native ad channels put almost all of the onus on demand gen marketers—you know, humans.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

SEPTEMBER 22, 2023

Updated September 2023. Webinars and Demos: Host live or on-demand webinars and product demonstrations to showcase the value of your products or services and address any remaining concerns. Cost Per Lead (CPL) : This metric calculates the amount of money spent on marketing campaigns to generate one new lead.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105