Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 96

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 96

Martech

OCTOBER 5, 2022

Even in 2015, Episerver was locating itself in the digital experience platform category. Episerver rebranded as Optimizely in 2021 , and its web experimentation and feature experimentation (formerly known as Full Stack) capabilities have become increasingly central to the vendor’s vision. The promise of simplicity.

Digital Asset Management 106

Digital Asset Management Enterprise Management CMS Development Work Management 106

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Steve Tzikakis, CEO, Sitecore.

Acquisitions 97

Acquisitions Industry CMS Product Merchandising 97

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

AUGUST 24, 2023

Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. market share, to Uber’s 74%, according to Bloomberg Second Measure. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ads Enterprise Management 92

SpotMe Blog

JULY 25, 2021

5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Ready to explore what the best hybrid event platforms have to offer? Check out the 7 Best Hybrid Event Platforms for 2021. With many states restricting in-person events due to COVID-19, large-scale in-person events have been less common in 2021.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 16, 2022

In short, you need content to compete in today’s customer experience-driven landscape and technology to produce content at the volumes required to make an impact. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. Take Women of Sitecore, for example. “Great products are built with user feedback,” he said.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was. “How do we bring them together?”

Enterprise Management 128

Enterprise Management Digital Asset Management Optimization CMS Development 128

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We’ve invested deeply in the platform to build that connective tissue, to build that coherent experience.

Enterprise Management 113

Enterprise Management Digital Asset Management CMS Development Optimization 113

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Dig deeper: What is a digital experience platform? That would not be entirely fair.

Digital Asset Management 111

Digital Asset Management Enterprise Management Marketing Management Optimization 111

chiefmartech

MAY 3, 2023

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. Over the years, this has resulted in a collection of hundreds of visualized martech stacks. And now you can get the full deck of all 36 martech stackes entered in 2023 here. Super insightful lens into a marketing web stack.

Digital Experience Platform 96

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 96

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 135

Paid Search Agency Work Management Marketing Management Touchpoints 135

Martech

SEPTEMBER 20, 2021

It was staged in a New York hotel by Optimizely, the digital experience platform. The year is 2021. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. Editorial Director. When it comes to women, marketing is behind the times . Women have careers.

Advertising Agencies 91

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 91

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. EZ Texting is a SaaS solution that delivers a way to connect, now from Callfire since the December 2021 acquisition. It displays product associations and cascades parent-level values to variants. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52