Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. We had our strongest year in 2020 and attribute our momentum growth to the demand in the market and the shift in the industry around demand generation technologies for B2B marketers.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Understanding buyer intent . Read more here. Why we care.

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

Martech Advisor

NOVEMBER 22, 2019

Organizations have started evaluating what worked in 2019 and are planning the course of action for 2020. Traffic sources provide insights into understanding different buyer intents. What are your CRO goals for 2020? Let us know on LinkedIn , Facebook , or Twitter.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

ClickZ

NOVEMBER 19, 2020

Even with all the uncertainty of 2020 this is also an ideal time to establish or revamp digital marketing strategies, not only positioning your business to rebound more successfully, but to prepare for an even-faster-evolving world. Before the pandemic, personalization was about shopping habits and previous purchases—which are still useful.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

PureB2B

MAY 30, 2022

With limited face-to-face interactions caused by shelter-in-place scenarios across entire cities, it was not surprising that a LinkedIn survey in 2020 indicated that 55% of sales professionals expected a decrease in their sales pipelines. About 43% of brands on Facebook said that their presence on the platform did generate leads for them.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62