article thumbnail

E-Commerce: Build the Perfect Category Page

Brightedge

Regardless of their position in the website hierarchy, category pages feature multiple ways of sorting products, and their primary purpose is to help the user learn and discern between products, brands, price points, etc. The cheese shopper will peruse the many options comparing varieties, brands, prices, etc.

article thumbnail

Video Advertising Trends for 2020

Outbrain

By 2019, 87% of marketers were using video in their toolbox. Scroll-to-Watch starts playing in-view and sound-off, allowing advertisers to drive awareness and capture customer attention at competitive pricing in a brand-safe environment. Outbrain Scroll-To-Watch outperformed YouTube on both completion rates and dwell time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing. Chart via the 2019 Video in Business Benchmark Report.

article thumbnail

Akkroo Acquired By Integrate for $34M

Lead Liaison

I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M. As I further dwell on the acquisition, I read that in January 2019 Integrate announced it acquired ListenLoop to grow its set of tools and solutions for account-based marketing (ABM) advertising.

article thumbnail

12 Reasons Your SEO Strategy Is Failing

Single Grain

This post has been refreshed for 2019. Here are some examples of outdated SEO tactics in 2019: Content Machines. If you want all the best SEO tactics that still work in 2019, make sure to check out the ultimate guide to SEO Techniques that we have created! 9 Effective SEO Techniques to Drive Organic Traffic in 2019.

SEO 89
article thumbnail

How to Do SEO in 2020 [Full Guide]

flux.la

It looks specifically on user experience signals (UX signals), which includes: Organic Click-Through-Rate Dwell Time (Time-on-site) Domain Authority Bounce Rate Pogo-sticking (when people quickly leaves a web page and return back to the SERPs). While, if you type in “2019 Samsung mobile phones”, you’ll get cellphone models released this year.

article thumbnail

Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

But apart from the usual ‘buy or build’ conundrum, pricing complexities, and utility doubts, there is an entire stratum of ambiguity hovering around DXP implementation. Here are a few DXP myths that we’ve tried to debunk for you to dwell upon. Learn More: How to Make Digital Transformation a Reality.