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5 ways non-traditional publishers connect with audiences

Parse.ly

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Okay, Spirited Media is clearly a publisher through and through. Where to look for inspiration?

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Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Content Standard

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? Maybe not so much anymore. This new development is worlds away from the in-your-face tactics of marketing’s past.

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The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

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Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

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A daily dose of Stoicism: How author Ryan Holiday doubled his email list one newsletter at a time

ConvertKit

Every morning, Holiday sends a short, 500-word newsletter on a particular topic, story, or idea that ties back to ancient philosophy. Ryan Holiday introduces stoicism to a wider audience through his newsletter, Daily Stoic. Build a loyal community with newsletters. Create your free newsletter. Image via Daily Stoic.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. In other words, can the advertiser address a certain type of user or customer with an ad campaign?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . .