Hubspot

JUNE 12, 2018

There are some days when it seems like we've covered all there is to cover, and others when it doesn't seem like we can possibly keep up with changing trends and technologies fast enough. This downward trend wasn't just a temporary dip in our numbers -- it was starting to look like the new normal.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Single Grain

JUNE 26, 2020

Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone. 3) Design for Mobile First.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JANUARY 31, 2020

Related Content: 10 PPC Trends You Can’t Ignore in 2020. CTR, long-tail keywords. Keeps your CTR high enough by testing various text ads so you do not lose any ground to competing advertisers. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Unbounce

MARCH 7, 2019

In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. In September 2018, Google announced a further expansion of exact match close variants to focus on matching the intent of a search rather than its specific terms.

PPC 111

PPC Practices SEM Best Practices 111

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. The trends you need to know. Since 2018 we are witnessing a negative trend for ads served to tablets, with a drop of 20% in 2019 and a further 34.5% Having your finger on the pulse is essential. Key learning.

Display 96

Display Stats Advertisements Advertising 96

Single Grain

JUNE 24, 2021

12 Key SEO Trends That Content Marketers Need to Know. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. Remember Brian Halligan's INBOUND 2018 keynote speech? CTR optimization. First, delight your customers.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Similarly, look at the videos YouTube suggests when your video ends for ideas, and use Google Trends to see what topics are hot. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Clickthrough rate (CTR).

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Similarly, look at the videos YouTube suggests when your video ends for ideas, and use Google Trends to see what topics are hot. Learn From the Pros In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. People Also Ask (PAAs) are exploding in visibility, even for transactional queries, and they generally have low CTR.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145