Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. Apple Mail, 7.5%. Mail, 6.3%. Samsung Mail, 1.6%. in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Mail Shark | Vice President of Marketing. . . We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

AUGUST 23, 2017

The more rigid structure of quantitative research lends itself to a different range of formats, including online, mail and telephone surveys. Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. Which is better, qualitative or quantitative research? Three reasons.

Research 94

Research B2B Marketing Sample Planning 94

DealSignal

MAY 3, 2018

Lack of multi-channel contactability: You can’t “surround sound” your target audience by phone/social/email/postal mail and run effective multi-channel campaigns across demand gen and sales. We’ve benchmarked data decay ourselves. A Q&A on the Future of Data-Driven Marketing. Driving Better Business Decisions with Data.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40