The Mx Group

NOVEMBER 17, 2017

10 Questions About ABM — Answered! Do you have questions about ABM? During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. We are new to ABM; what types of companies are using ABM successfully?

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Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

DemandBase

OCTOBER 10, 2018

Is it still even 2018? To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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Account Based Marketing ABM Demand Generation Allocation 69

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM.

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Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

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Marketing Report Marketing Automation Automation Demand Generation Agencies 176

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

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Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

SWZD

JANUARY 15, 2018

By taking stock of the available information, you can more easily weigh the usefulness of B2B social media and/or anticipated demand generation channels to your marketing plan, even for highly targeted plans like ABM. How can social media complement your demand generation channels?

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Demand Generation Social Media Demand Planning 54

SWZD

JANUARY 14, 2018

By taking stock of the available information, you can more easily weigh the usefulness of B2B social media and/or anticipated demand generation channels to your marketing plan, even for highly targeted plans like ABM. How can social media complement your demand generation channels?

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Demand Generation Social Media Demand Planning 48

Metadata

OCTOBER 1, 2018

This week we’ve landed on the East Coast for MarTech 2018. Companies that use machine learning in place of A/B testing can run literally hundreds of campaign experiments at once, leading to more accurate audience targeting that marketing professionals can leverage to drive desired sales leads. 3 at 9 a.m. Are you attending MarTech?

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Marketing AI Account Based Marketing Peer-to-peer Demand Generation 61

SWZD

MARCH 21, 2018

Hello Friend of emedia, Making your life as a demand gen pro easier in 2018 – this is the focus of emedia’s first newsletter for the New Year. We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. How to Target In-the-Market Leads.

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DemandBase

MARCH 23, 2020

Zero in on the accounts that matter—those in your target account list that are in-market for your solution. You might decide to take a 1:1 approach and invest heavily in winning a handful of strategic accounts, or tackle a few thousand with a broader, 1:many approach. Tighten your sales and marketing alignment.

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Work Management Marketing Management B2B Marketing DemandBase 129

Terminus

AUGUST 15, 2018

It was an honor to share some bubbly and rub elbows with these amazing marketers and teams who are taking ABM to a new level in their respective organizations. . Empowering the Next Generation with DonorsChoose.org . Happy to make a donation to help public schools #abm #ABMies @Terminus. Everyone go check it out!!

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Account Based Marketing ABM Demand Generation Enterprise Management 24

Rollworks

MAY 29, 2019

During this time, ABM has gone from being a buzzword to a proven marketing strategy. In 2017, 36% of companies had an established ABM practice but by 2018, that number had grown to 61%. ABM tactics continue to grow in popularity as marketers realize just how effective they can be. 5 ABM Tactics for 2019.

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Account Based Marketing ABM Ideal Customer Profiles Tactics 40

6sense

JUNE 14, 2018

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. So, what exactly is a consolidated ABM platform? Goodbye, Point Solutions. Sage Intacct.

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Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. But, it’s 2021.

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Work Management Marketing Management Linkedin Demand Generation 57

Metadata

NOVEMBER 18, 2020

Metadata is changing the way B2B marketers think about demand generation. Whether it comes to audience building, campaign experimentation, or seeing which experiments generate pipeline and revenue, the Metadata platform is different from the traditional ABM platforms we’re typically grouped together with.

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Adobe Experience Cloud Blog

JANUARY 11, 2018

For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. Account-Based Marketing Technology. With ABM, there’s no need to wait—it’s a proven strategy and the technology is here for you to use today.

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Marketing AI Account Based Marketing ABM Cross-Selling 134

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. How organizations are structuring their teams to support ABM.

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Account Based Marketing Budget Programs Planning ABM 78

Televerde

AUGUST 13, 2018

With 24 years of demand generation experience and creditability, Televerde is an industry expert in demand creation. We gather real-world data whenever possible, and the B2B Marketing Exchange 2018 was a great opportunity for us to gain further understanding from the marketing professionals in attendance.

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NetLine

MAY 1, 2018

We can help deliver on your #ABM goals and enrich your #demandgeneration strategy no matter you company size. NetLine Corporation (@NetLine_Corp) March 20, 2018. March 20th – Keynote presentation by Scott Albro of TOPO. “ #ABM becomes #B2B Marketing” target markets, too vague and not specific enough. So long, Smart Art.

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Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup. DF18Partners.

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Account Based Marketing ABM DemandBase CMO 45

InsideView

OCTOBER 16, 2019

The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. OK, maybe you’re wondering what exactly is an Account Based Marketing (ABM) strategy? ABM is not new. And with that ABM was born. The ABM process .

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Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Managing the Customer Journey.

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Demand Generation Intent Signal Paid Search Agency Intent Data 67

Heinz Marketing

MAY 22, 2020

Now , CMOs and their teams are still focused on ABM, but to an even greater degree. Now , CMOs and their teams are still focused on ABM, but to an even greater degree. As this crisis continues, companies are tightening up their target account lists and market focus.

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Planning Budget Programs Account Based Marketing Marketing Qualified Leads 96

Metadata

OCTOBER 1, 2018

This week we’ve landed on the East Coast for MarTech 2018. Companies that use machine learning in place of A/B testing can run literally hundreds of campaign experiments at once, leading to more accurate audience targeting that marketing professionals can leverage to drive desired sales leads. 3 at 9 a.m. Are you attending MarTech?

Marketing AI 40

Marketing AI Account Based Marketing Peer-to-peer ABM 40

Adobe Experience Cloud Blog

MARCH 23, 2018

Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Moreover, when Deloitte asked which areas had the most impact on CMOs’ ability to generate revenue, one of the top solutions was targeting, personalization and predictive analytics (44%), which allow them to harness their data. Jumpstart Your ABM Strategy.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Marsden Marketing

SEPTEMBER 14, 2017

Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Your end goals and your strategy need to set the stage and drive your 2018 planning. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance.

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Marketing Qualified Leads Lead Ranking Planning MQL 76

Onalytica B2B

JANUARY 18, 2018

There is often a lot of noise around Martech, everyone is looking for the next big thing, whether it be AI, ABM, Machine Learning, etc. Whether its predictive, machine learning or data science, data management will play a major role in 2018. I love Scott Brinker. He’s famous for mapping the Marketing Technology Landscape.

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Terminus

APRIL 22, 2019

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a lead-based approach, you’re likely familiar with what Terminus Chief Evangelist Sangram Vagre calls “ABM 1.0.” Enter: ABM 2.0, So what does ABM 2.0 After successfully running ABM 1.0

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Account Based Marketing ABM Cost per Lead Marketing & Strategy 22

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. It can often feel like we’re all being asked to build, ship, publish, or launch the next great program, experience or campaign to attract more demand. Also, always be kind.” My favorite part about onboarding at a new company?

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Enterprise Management B2B Marketing Work Management Marketing Management 98

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and Terminus, the event was a half-day of thought leadership and practical lessons on building a successful account-based marketing program.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

6sense

NOVEMBER 9, 2021

Now , CMOs and their teams are still focused on ABM, but to an even greater degree. Now , CMOs and their teams are still focused on ABM, but to an even greater degree. As this crisis continues, companies are tightening up their target account lists and market focus.

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Planning Budget Programs Account Based Marketing Marketing Qualified Leads 48

LeanData

DECEMBER 16, 2021

When Krishna joined Alation in 2018, the company was at approximately $10 million in annual recurring revenue (ARR). With an accountability to manage the tech stack and processes to support Demand Generation and other Marketing functions, Krishna set off to build a solid tech foundation centered on the pillars of automation and integration.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

B2B Marketing Directions

DECEMBER 9, 2018

So, as we near the end of 2018, it seems appropriate to ask how much progress has been made toward achieving effective sales-marketing alignment. Given the continuing interest, it shouldn't be surprising that several research studies performed in 2018 address the topic of sales-marketing alignment. Where Do We Stand?

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InsideView Account Based Marketing Business Demand Generation 40

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. Other blogs that may interest you.

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Lead Generation Linkedin Demand Generation Agencies Generation 53

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI). Demandbase.

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Intent Data Intent Bombora Marketing AI 40

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and Terminus, the event was a half-day of thought leadership and practical lessons on building a successful account-based marketing program.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20