Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Dog Digital is one of the finest content marketing agencies in South East Asia. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

DECEMBER 26, 2017

My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Here at HubSpot, we've had some exciting product updates to the marketing & sales platforms as of January 2016.

Marketing Automation Services 100

Marketing Automation Services Allocation Work Management Peer-to-peer 100

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Terminus

NOVEMBER 20, 2017

Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. Getting Started with Account-Based Marketing (ABM). Marketo Click To Tweet.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Hubspot

JANUARY 17, 2017

We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. If your website isn't selling around the clock, you're missing out on leads and revenue. They're entwined.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Karl Wierzbicki Director of Marketing – InFlight Corporation. Wista works with ProspectVision™. About Wistia.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. 8) By 2016, more than half of the dollars spent in US retail will be influenced by the web.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

LeadSquared

MAY 20, 2015

See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. One important thing that many businesses forget is the keeping those leads engaged who would not buy immediately. For these leads, you need to set up a proper lead engagement or nurturing process. Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

Marketing and sales alignment. If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. Photo Credit: State of Pipeline Marketing. 2) Tactics.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. (Cisco; Optinmonster).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Lead Liaison

MARCH 2, 2016

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Content Marketing Budget Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Content Strategy Statistics. Content ROI Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. in marketing parlance, surveys have “legs”). Be controversial.

Customer Surveys 100

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Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Like true HubSpotters, we turn to the data to let us know what marketers are yearning for.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

NuSpark Consulting

MAY 27, 2017

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. Search engine marketing and optimization.

Demand Generation Agencies 164

Demand Generation Agencies Demand Generation Work Management Marketing Automation Services 164

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign. What in your opinion is the best use for each platform (Facebook, Twitter)?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Vidyard

OCTOBER 13, 2015

Ceridian planned to use this video for Dayforce’s product launch, but after they saw its impact and ability to so clearly communicate Dayforce’s value prop, the story of Jenny became the cornerstone of broader marketing and brand programs across the business. Lattice Engines does just that with their killer marketing tech stack.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48