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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In The company also announced enhancements to existing products.

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2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100
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Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers

KoMarketing Associates

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

And who among us doesn’t need to hit the ground running in 2016? How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. 4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails. Was it a marketing automation fail?

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.