Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey. Video Going Beyond Marketing.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. Marketing Automation & Personalization. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. Getting straight to the point, AI makes for far greater efficiency. Dreamforce 2016 Resources, FAQs and more. There’s no question: AI is good for business.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Engagio

JULY 10, 2017

Choosing Your List for Account Based Marketing. The most important step in the 6-step process for Account Based Marketing is choosing which target accounts will receive the focus of our resources. One of the key elements of a Marketing Qualified Account is understanding intent. Marketing automation reports.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Leadspace

SEPTEMBER 29, 2016

It’s bound to feature at Dreamforce 2016. So, if you get stuck in line at an open bar and the marketer next to you starts bragging about how she increased lead conversion with predictive analytics , here’s what you need to know to join the conversation. There’s no doubt about it. First, the basics.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Sales Management Analytics 48

PureB2B

SEPTEMBER 24, 2017

We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Don’t waste your resources on the smaller fish.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

What once seemed like a pie-in-the-sky idea is now possible in a fully automated fashion at scale thanks to new marketing technology. As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. From marketing to sales.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Leadspace

DECEMBER 5, 2016

Account-based marketing. It’s been blogged, tweeted, studied and generally written to death in 2016. In fact, you can’t really market at all with bad data. So why are so many marketers still working with data that is so far passed its use-by date? Account-based everything. More than you’d like, no doubt.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. Marketing Backbone Platforms.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Heinz Marketing

NOVEMBER 20, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg.

Top of Funnel 50

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 50

FMG Suite

JUNE 5, 2019

CRM for Financial Advisors. . Client relationship management (CRM) is a category of software solutions for managing your firm’s relationships and interactions with prospects and clients. A CRM system helps you stay connected to clients, streamline processes, and improve profitability. Learn About Financial Advisor CRM Types.

CRM 40

CRM Work Management Marketing Automation Services Marketing Management 40

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. Rep efficiency and effectiveness is low. How can I allocate time and resources toward a new sales enablement strategy?” Take a look at how your marketing and sales funnels work together, and where technology fits in. Marketing Funnel. Marketing Automation Platform.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

FMG Suite

JUNE 14, 2019

CRM for Financial Advisors Builds Stronger Relationships. Client relationship management (CRM) is a category of software solutions for managing your firm’s relationships and interactions with prospects and clients. A CRM system helps you stay connected to clients, streamline processes, and improve profitability.

CRM 45

CRM Work Management Marketing Automation Services Marketing Management 45

Computer Market Research

OCTOBER 8, 2018

There are many benefits in B2B sales and marketing alignment. Benefits of B2B Sales and Marketing Alignment. Well-aligned sales and marketing teams produce 36% higher customer retention rates and 38% higher sales win rates. Why B2B Sales and Marketing Alignment is Important. Source: Aberdeen Group 2016.

Marketing Automation Services 60

Marketing Automation Services B2B Sales Top of Funnel B2B Marketing 60

Lead Liaison

MARCH 14, 2018

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. Definitely sales can benefit from using marketing automation. Transcription.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Leadspace

NOVEMBER 10, 2016

Account-based marketing and artificial intelligence both make lead generation more efficient and effective. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient. Let’s start with AI.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. But before I dive in on the digital marketing books, let me share an excellent resource. Try our Digital Marketing Quiz. By Dominik Kosorin, 2016.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Rollworks

JUNE 3, 2018

Account-based marketing is a highly-targeted approach. That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Unfortunately, as we just learned, many marketers are missing the full value that account-based marketing offers.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

chiefmartech

FEBRUARY 9, 2016

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels. CRM software like Salesforce or HubSpot.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech Advisor

OCTOBER 14, 2019

Customer experience management is defined as the overall process of designing, allocating resources and tracking the goal of delivering good customer experiences, such that it meets their business goals. Every business has it constrants - it could be resources, revenue model, flexibility and so on. Be customer-centric. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. Thankfully, there is a lot of useful content marketing software that can help with all aspects of this task.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52