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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

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45 Emerging Technology Stats to Know in 2020

Hubspot

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. jump from 2015 , when only 2.08

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Artificial Intelligence: A beginner’s guide

Martech

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. Well-known vendors have been baking AI into their solutions for almost a decade. s national weather service. Adobe Sensei and Salesforce Einstein date from 2016.

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21 Stats You Need to Know About Marketing Automation

SnapApp

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. reduction in marketing overhead.

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8 Marketing Automation Stats That Will Help You Get Company Buy-In

BenchmarkONE

You know that marketing automation works. In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Marketing automation is one of those categories.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?