Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . Cetera Financial Group saw a 600-percent increase in email click-through rates. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Versium

JUNE 12, 2018

Predictive analytics scoring service helps organizations better manage their donor and charitable giving programs. REDMOND, Wash. – July 9, 2014 – Versium , a data technology company that operates a LifeData ® predictive analytics scoring service, today announced the launch of its Predictive GivingScore solution.

Allocation 40

Allocation Peer-to-peer Work Management Lead Scoring 40

Outgrow

FEBRUARY 2, 2024

Common CRM challenges include messy data and lack of process adherence. Common CRM challenges include messy data and lack of process adherence. HubSpot’s transition from a marketing-centric to a comprehensive CRM platform. User’s transition from resisting change to realizing the CRM’s effectiveness.

Work Management 52

Work Management CRM Enterprise Management Marketing Management 52

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. They also expect service and even vendor engagement options far beyond phone calls and email.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

PureB2B

APRIL 2, 2021

The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name. Marketers have to deal with a major challenge nowadays—get their products or services to the target customers or audience. What is Account-Based Marketing? Developing an Account-Based Marketing Strategy.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name. Marketers have to deal with a major challenge nowadays – get their products or services to the target customers or audience. What is Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Seismic

OCTOBER 26, 2022

It is a self-service enablement solution that provides teams with faster access to answers, documentation, and assets right within the flow of work and the tools they already use, including Seismic, Lessonly, Slack, and Chrome. Read on for more in-depth highlights from the day’s events! Cultivate smarter growth with Seismic.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself. They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. What is Meta advertising?

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

EveryoneSocial

FEBRUARY 26, 2018

Our client list for example, now includes those in commercial real estate, legal and professional services, staffing, education, and a number of other industries. The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

SnapApp

MARCH 16, 2017

CRM software like Salesforce or HubSpot. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. And, how do I set it up? that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

ClickZ

MARCH 25, 2020

Affinity’s platform enables users to spend much more time building meaningful human relationships because they’re liberated from having to think about maintaining their CRM database. Founded in 2014, Affinity is headquartered in San Francisco and is used by over one thousand financial firms globally. Automating the CRM process.

Marketing AI 73

Marketing AI CRM Allocation Enterprise Management 73

Hubspot

DECEMBER 16, 2013

The bad thing about content marketing is that almost everyone else has figured that out, and now, there is a deluge of crappy content on the internet. Jumping on the bandwagon and creating content for the sake of it isn''t going to cut it. 5 Tips to Create Compelling Content. 1) Create content that is considered valuable to the end-consumer.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). Book My Free SaaS Marketing Consultation. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

chiefmartech

MARCH 10, 2017

CRM), financial and accounting systems, and customer service systems feed a data warehouse that theoretically will provide a complete picture of overall business health. Because APIs are a critical component of integration between cloud services, they are also a ready made data tap for a modern cloud-enabled data warehouse.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Business 53