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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked.

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Why Publishers Are a Huge Threat to Ad Agencies

Contently

” In 2013, E-Trade moved its creative operations from Grey to Ogilvy & Mather, a large agency switch that led to the retirement of the famous talking baby , who was replaced with the more sophisticated “Type E” campaign. A decade later, it bolstered its news verticals with television programs and a full-fledged network.

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Getting Started with Facebook Mobile App Install Ads

LeadSquared

Mobile a pp install ads are one of most important new ad products from Facebook.” Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. billion and Mobile ad revenue out of that was a whopping 30%.

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Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% But processor chips are different, and introduce a new type of vertical integration for Apple. It's an interesting new feature for Amazon, and not the first that allows shoppers to use its technology to make charitable donations.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. Trend 4: Rise of social media TV and vertical videos. In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. Rise of social media TV and vertical videos.

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30 DTC brands that showcased exceptional performance in Q4

ClickZ

Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. Faherty Brand Faherty Brand, established in 2013, is a family business that operates with the goal of establishing a new American legacy. Boxed Founded in 2013, Boxed is a technology-driven company aimed at simplifying the bulk shopping experience.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. They appear on one line at the top of the ad, separated by a vertical dash. The exact number of sitelinks shown with your ads will differ whether your ad is shown on mobile or desktop.

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