Remove 2013 Remove Keywords Remove Online Marketing Remove SERP
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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” 4 Ads at Bottom of SERPs. Visual Sitelinks.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. Certainly, a lot has changed since then.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground. Credit: www.cbssports.com. Know Your Competition.