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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. Do you plan to outsource marketing in 2013? Or, will you be hiring full-time marketing staff?

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The Responsible Approach to Generative AI

Content Standard

In 2013, Velocity Partners published a viral Slideshare titled Crap Content. Meanwhile, creating content using external tools requires careful contingency planning. For most companies, the need to rapidly scale content creation is the biggest driver of generative AI adoption.

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Inequality of pay undermining trust in CEOs and corporate brands

Biznology

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.

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Why Your Inbound Marketing Strategy May Not Be Working

Hubspot

But even in 2013, 92.7 Remember, goals and objectives — when contingent upon user data — will change and take turns. Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. 2) Communicate with your team.

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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

But there’s no denying that we have entered a “Hunger Games” era for many VC-backed martech companies from the first golden age of martech , the period from 2013 to 2018. The latter conclusion would be fine, except for the fact that their funding and business models were contingent on being high-ceiling generalists.

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Strictly Anticommercial: Breaking through Defenses with Strong Digital Storytelling

Content Standard

As you continue building your content marketing output and seek to further expand your audience through digital storytelling efforts, you’ll find you already have a sizable contingent of well-established followers: your loyalists and champions. Connecting through a Meaningful Story.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

Payman Taei recognized back in 2013 that interest in infographics was exploding , and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats.