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How Dissatisfied CEOs Push Marketers into the Future

markempa

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Check out the report’s free excerpt.).

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. I’ve found that each tweet gets approximately the same amount of clickthroughs. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5%

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! Can PPC Help Me in My Organic SEO Efforts for 2013? An added bonus of PPC is the analytics you get from it. Why, yes it can!

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. leave it like it is. 3) Keep your efforts consistent.