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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? 25% Pay-per-click, and, 18% social media.

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. “What we do in social media today might not be what we do next year.”

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Careers Home.

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They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. For many, however, growth hasn''t always been straight and even.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.