Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Final Thoughts.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Marketing Insider Group

JUNE 7, 2012

So in this post, I will make my best attempt to show that inbound leads do indeed cost less. I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

AUGUST 9, 2018

While we can’t tell you if graduate school is the right choice for you, we can encourage you to research your options for career success. How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. Content marketing is paving its own way in the marketing world.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Your keyword research should support your content and target real keyphrases that your customers are searching for.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Webbiquity

APRIL 29, 2014

email marketing. The best of both worlds will find the intersection, combine agility with empathy, and make for an extremely potent content marketing package.” ” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

KoMarketing Associates

NOVEMBER 10, 2013

While Facebook referral traffic grew 58% overall, mobile referral traffic increased 253% from September 2012-September 2013. What it means for B2B marketers: As online marketers we can’t stress enough the importance of mobile. Search Engine Marketing Blog Social Media Strategies' That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120