Martech
MARCH 23, 2023
This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”
ClickZ
OCTOBER 23, 2020
It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success.
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Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. I profiled them in a February 2011 post.) (I profiled them in a February 2011 post.)
Customer Experience Matrix
FEBRUARY 5, 2012
Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Let’s start with the basics.
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").
chiefmartech
APRIL 25, 2017
tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. To me, it’s quintessential marketing software. 66 vendors were added.
Customer Experience Matrix
JULY 11, 2011
You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December.
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