Marketing Techniology Landscape Supergraphic (2017): Martech 5000


I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG.

From 2016 to 2017, 5X more marketing automation vendors were added than removed


tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. 2011 Marketing Technology Landscape.

Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 released in June 2017. At the Tencent Global Partners Conference, WeChat announced that the app had 902 million daily logged in users by November 2017.

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Start 2017 with the world’s most famous chief marketing technologist


What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. Without further ado, here’s Mayur’s perspective on marketing technology here in 2017… 1. Happy New Year, dear readers!

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The Eight Best Social CRM Tools


According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

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EY Announces Brock Stechman and Brody Dorland Entrepreneur Of The Year® 2017 Award Finalists in the Central Midwest


Kansas City, Missouri, April 20th, 2017 – EY today announced that Brock Stechman and Brody Dorland, Co-Founders of DivvyHQ are finalists for the Entrepreneur Of The Year® 2017 Award in the Central Midwest.

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. — Martha Stewart (@MarthaStewart) June 1, 2017. A classic example of this is Gawker’s 2011 story on Bob Parsons, the founder and former CEO of GoDaddy. — Richard Branson (@richardbranson) June 2, 2017. Screenshots taken June 2017.

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Weekend Reading: “The Tao of Twitter” by Mark Schaefer

Marketing Insider Group

This book was originally published in 2011 and has been updated several times. For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. It is has been the best-selling […]. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group. Social Media

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. “The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened.

Where is B2B marketing headed? 7 predictions for 2018


Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. In 2017, he counted 5,381 solutions, up 40% from the year prior. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it!

5 Assumptions That Sabotage Your Marketing


During 2011, Netflix was valued at $16 billion , but with technology quickly advancing, the company wanted to keep up. Most people make dozens of assumptions each day.

5 Trends That Will Define Agency New Business in 2017 [New Data]


Will 2017 be the year agencies fall dangerously out of touch with client expectations? Do clients intend to move more marketing services in-house in 2017? As you begin to set your marketing and sales priorities for 2017, consider how the RSW/US data will impact your goals.

The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

In November 2011 we killed email marketing. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. Why did we do it, you ask? Three words: Batch. Blast.

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

In 2011, there were a mere 150 companies offering specialized technologies for marketing and, in just six years, that number has grown to over 5,000. The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

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Millennials are finally taking action in brand support


trillion by 2020 (source: Accenture March 2017 study). Once this group realized what they might lose, their turnout jumped to 69% in the June 2017 election, expressing their anger at Brexit and providing surprising support for Jeremy Corbin.

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Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Did you know there are over 4,000 MarTech solutions on the market—a 2500% increase over 2011?

Tales of the Modern Customer Experience from Top Marketing Experts

Modern Marketing

In a study run by our team at Oracle as far back as 2011, we found that 86% of buyers would pay more for better service. In today’s modern landscape, humans have become fixated on experiences.

How Brands Are Using Social Media As A Customer Service Tool

Modern Marketing

In 2011, a VIP social media user in Tampa, Florida sent out a playful tweet: “Hey @Mortons – can you meet me at Newark Airport with a Porterhouse when I land in two hours?

Why Facebook Should Be Worried About Other Social Networks


According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. Early social networks had life spans like house flies.

Distributed Marketing for the Modern Marketer

Modern Marketing

Since 2011 , we have provided marketing departments with a distributed marketing solution that tames organizational complexity by enabling corporate oversight, while fostering local relevance and creativity. Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations.

Interview with Andrea Learned

Onalytica B2B

I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. .

Does Your Martech Stack Add Up to a Good Customer Experience?

Modern Marketing

It’s estimated there are some 4,000 martech solutions now available - a whopping increase of 2500% since 2011. The customer journey is an increasingly complex beast.

Why Marketers Shouldn’t Shy Away From Long-Form Content

Modern B2B Marketing

In 2011, psychologists Claude Messner and Michaela Wänke concluded that the faster we make decisions the happier we feel. There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged.

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers


That ship sailed around 2011. Last week, the world got wind of the biggest Facebook algorithm change in years.

Why Zhihu Is Valuable for B2B Marketing in China

KoMarketing Associates

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. According to Zhihu’s press release , there were 100 million registered users and 26 million active daily visitors at the end of September 2017. Based on CNNIC’s report (released in January 2017), the majority of Chinese internet users have a salary range of 2,000 to 5,000; only 6 percent reach 8,000.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


SMX East 2017, Day 2. QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. At AdWeek 2017, diversity was a big topic – Teen Vogue grew 500% taking on taboo subjects regarding social issues, while an AdWeek study suggested that “ads that are culturally progressive perform 25% better” than those that aren’t.

Emergency Alert: We Need to Rethink Content Strategy


In 2011, Netflix did something unprecedented for a technology company—it invested $100 million in a show called House of Cards. Netflix drives how we think about so much: dating, friendship, introversion, internet memes.

Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?


adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. B2B marketers now use it almost as much as e-books, per CMI’s 2017 Content Marketing Benchmarks report.

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Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

Content Standard

That’s right: It’s September—time for Content Marketing World 2017. Back in September 2011—at the time of the first CMW—interest in content marketing was nowhere near what it is today. According to the 2017 Edelman Trust Barometer , trust in institutions is in decline.

5 Golden Rules for Your Next Content Marketing Hire


According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

4 Things Every Content Marketer Can Learn From Snapchat


I remember when Snapchat first launched in 2011, people judged it too quickly, undermining its photo-disappearance and treating it as another gimmick for teenagers. By the time you finish reading this sentence, 9,000 photos will be shared on Snapchat. That’s unbelievable!

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

That number has increased over 2500% since 2011. It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference.

Treasure Data Offers An Easy-to-Deploy Customer Data Platform

Customer Experience Matrix

The company was founded in 2011 and now has over 250 clients, about half from the data-intensive worlds of games, ecommerce, and ad tech. One of my favorite objections from potential buyers of Customer Data Platforms is that CDPs are simply “too good to be true”. It’s a reasonable response from people who hear CDP vendors say they can quickly build a unified customer database but have seen many similar-seeming projects fail in the past.