strategy 
Webbiquity
JANUARY 12, 2011
We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
Walker Sands
DECEMBER 19, 2022
Our public relations team is an integral part of our operations at Walker Sands. I am excited to announce the elevation of three of these leaders — Bobby Chilver to Senior Vice President of Public Relations, Brian Jaeger to Vice President of Public Relations and Sam Powers to Vice President of Public Relations.
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Webbiquity
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
Convince & Convert
DECEMBER 28, 2014
We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media earned media, like public relations/communications? speaking of which, I have some extra copies of The NOW Revolution at home. Email me at jay@jaybaer.com) . Often, yes.
Convince & Convert
SEPTEMBER 22, 2010
And, you need to start unifying your content strategy across all channels. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post! Social rounds it out, helps to expand reach.
Convince & Convert
JULY 20, 2010
It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!
Adobe Experience Cloud Blog
OCTOBER 20, 2010
The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. By relying on antiquated strategies and ineffective methods, organizations find that 80% of leads and 50% of the sales team time is wasted.
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