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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.

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ClickPredictions: Stand Out with Great Content

Ambal's Amusings

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. and not a sales pitch.

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Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

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You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

Vidyard

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. “We Then it’s about building that into the funnel and eventually measure the results.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. of respondents using this metric in 2010 to 65.7%

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5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites.