Marketing Insider Group

JUNE 1, 2020

Although the items held no intrinsic value – they were useless trinkets from thrift stores and garage sales – the stories proved their worth 2,700-fold. So when I started writing Mean People Suck , I knew I wanted to include it. Her husband Brian is also the amazing photographer behind my profile photo.)

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Marketing Insider Group

JULY 27, 2015

What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. This trust is what ultimately will drive real sales and business value.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 29, 2012

16 Slides On The Future of Digital Recap: While sales of PCs continue to increase, there has been unprecedented growth in the sales of smartphones and tablets in the last 2-5 years. But after a dip in 2009, Total TV advertising revenue is up and looks healthy. While online and Cable TV advertising is up.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Marketing Insider Group

MAY 30, 2015

Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers. Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites.

First-Mover Advantage 100

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 100

Marketing Insider Group

JANUARY 31, 2013

I started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. I joined SAP as Head of North America Marketing in 2009. Essentially we are transitioning from helping our sales organization sell to helping people buy from SAP.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100