The CMO’s Guide to Chinese Social Media Marketing
Content Standard
DECEMBER 12, 2018
Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. Take, for example, Givenchy’s collaboration with WeChat influencer, Mr. Bags.
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