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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. Salesforce: New Media Genius. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting.

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

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B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

markempa

» Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.” I spoke with a potential client about her companys lead management process.

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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

They dont update the CRM so I cant get the reports I need." I then sent him a link to a post titled why dont sales people update the CRM and what can be done about it. And I do believe the CRM Database should be the hub of all communication between sales and marketing. But closed-loop marketing isnt software.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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The Best 10 CRM Software for Small Business

Hubspot

What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again. A CRM solution can save you time, keep your team organized, and boost sales and customer retention, no matter your size.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0