2009, Automation, Business to Business and Rules

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.”

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Not every action needs to be scored.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Johnson (GPJ). How about you, do you see the disconnect?

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers The 6 essential rules of a website redesign – Ignore them at your peril Should You Set Your Content Free? Please share your ideas by leaving a comment.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Management

Sales Management Pricing Price Marketing Websites

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

However, this is the exception and not the rule and is typically used in product specification or data sheets. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That conveys a precise benefit to the design engineer who could then specify your valve with complete confidence.

Features

Features Web 2.0 Planning Work Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

See my post Rule of 5 for B2B content development. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets.

Planning

Planning B2B Marketing Emarketing B2B

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers 7 Strategies for Using Content to Market Industrial Products Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What’s on your list that’s not on here?

Web 2.0

Web 2.0 Planning Buying Cycle Lead Ranking

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. The content of your posts should be rich in those terms also.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Next post: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

Building a ROMI Calculator

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. BS bingo.

ROMI

ROMI Ad Building Marketing Automation Services Privacy Policies

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. {

Optimization

Optimization SEO Buying Cycle Web 2.0

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Post Comment / Discuss This Blog - Info/Rules. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners.

B to B

B to B Paid Content Social Media CMS Development

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Patsi Krakoff ( @Patsiblogsquad ).

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Ranking Lead Scoring Top of Funnel

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } wp-popular.com » Blog Archive » Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

5 Rules of Website Redesign for Engaging Engineers and Industrial.

The 6 essential rules of a website redesign – Ignore them at your.

Webinars

Trending Sources

Variety of Content is the Key in the Early Stages of the.

Webinars

Social Media and B2B Marketing Do Pair Well

The Disconnect Between B2B Content Marketing and Customer Engagement

Successful Industrial Websites Require Part DiY and Part.

High-Performance Email Marketing for Attracting and Engaging.

Deconstructing the Four Stages of the Industrial Buy Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

How Lack of Marketing Content Can Derail Your Website Redesign Project

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Translate Features into Benefits if You Want Your Marketing.

Industrial and B2B Customer Engagement Simplified

7 “Rs” for B2B Marketing Content Planning

5 Things Industrial Marketers Must Do to Attract Engineers and.

Shortening the Industrial Buy Cycle in 5 Simple Steps

How to Use a B2B Blog to Win Customers and Influence Prospects

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Building a ROMI Calculator

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Study: B-to-B Marketers Lagging With Social Media

19 New Featured Sources on the B2B Marketing Zone

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Is Your Industrial Website Still Just a Business Card?

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