Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. So in my opinion it is more the live experience which will help to sell and share. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

[link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

(based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. There’s been a bit of news about it recently.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. population. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

I think about these things about social media as well — * Are we making a difference? * Are people empowered to share their opinions? * Is social media the best means to broadcast a message? * I think about these things about social media as well — * Are we making a difference? * Do people like this? *

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. In real life, we trust a chosen few, while we consider the opinion of others. link] Len Cook Intended for business, but worth a PERSONAL read for sure!

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. link] if you have an opinion. Some Bloggers respond to the comments and some don’t.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. As Evo said in his post, personality is a key factor when it comes to social media.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 9, 2010

If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available).

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. Depends on your resources and how big these geo-apps get.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. As a web designer, the mantra is test, test, test, don't take the results personal and revise. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change. I thrive on it.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Wrong approach.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# P.S. Great meeting you in person! I’ll write about that soon.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

[link] Many in the business are quick to look past things like obvious conflict of interest to celebrate social media — rather mindlessly and in defiance of common sense logic. So, sorry… you touched a hot-button issue for me, personally. So, sorry… you touched a hot-button issue for me, personally.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

But he also made the point that counter to popular opinion, change doesn’t occur gradually, it occurs with sudden, breathtaking swiftness. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. All rights reserved.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160