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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100
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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Developing your unique value proposition is also a good way to differentiate your company from the competition. Provide clear calls to action as to what you want your site visitors to do.

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Borrowing” ideas is not stealing something from someone else. All Rights Reserved.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Learn to differentiate between metrics and key performance indicators (KPI). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.