Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

Exo B2B

MARCH 16, 2017

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.). Digital Identity – Structured and extensive presence in search engines. Active Blog and other publications. Contribution to the web community (conferences, teaching, social involvement).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000. The company reported $9.7 billion (US and Japan combined) that year, up $1 billion from the previous year.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Developing your unique value proposition is also a good way to differentiate your company from the competition. Provide clear calls to action as to what you want your site visitors to do.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

MAY 3, 2010

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. For example, ICON (a blockchain/crypto network) recently shared an article they’d published on Medium with their Facebook audience. — Bithumb (@BithumbOfficial) August 16, 2018. Top influencers behind cryptocurrency.

Social Media 73

Social Media Media Brand Identity Branding 73

Outgrow

MAY 23, 2022

So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? That means what is your differentiation so that you can cut through all the clutter. My mom’s on Facebook, she’s a content creator. To do that we need to build trust. What is that?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

OCTOBER 10, 2018

Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”. Signing Up for a Facebook Account. Visit Facebook’s website. Click “Settings”.

Facebook 76

Facebook Press Broadcasting Ideal Customer Profiles 76

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Thanks Facebook."

Social Media 100

Social Media Class Web 2.0 Media 100

Golden Spiral

APRIL 16, 2019

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy. So I started playing around with social media.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Parse.ly

JULY 25, 2019

An asset, like your product, service, or brand position is “the multiplier that gives a differentiated (or easier) way to achieve financial value.” . Our network provides us with a window into the impact of Facebook, Google, and other platforms. We’re so meta,” Carr joked. “We At that time, Parse.ly was reliant on traditional PR.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Well, we met with the growth team of Facebook. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. Facebook, YouTube, Twitter, Flickr). Submitted by chrisdede on Mon, 2008/06/16 - 5:00pm. EDUCAUSE Review, vol.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Convince & Convert

APRIL 5, 2012

. “The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s capital, which was accessible through Facebook, Twitter, and YouTube.” This is the audible sigh.

Social Media 114

Social Media Advertising Agencies Paid Search Agency Twitter 114

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. 88% of marketers said that interactive content is effective in differentiating their brand from their competitors. How can you provide unique value nobody else is offering?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2005 : YouTube and Facebook (for college students only) launch. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Platforms like Facebook , Instagram , LinkedIn , and Twitter each have their own version of ads like these.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Isn’t our Facebook page just a post-modern email newsletter? Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked. Little consideration is given to the matter of judgment, as in critical judgment, and “poor” or “sound” judgment.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Hubspot

OCTOBER 9, 2012

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. The company was officially launched in 2008 at the TechCrunch Disrupt conference. and was acquired by Facebook in 2014 for $19 billion.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Content Standard

SEPTEMBER 9, 2016

Could people trust a large institution in 2008 and 2009? It’s also a huge differentiator since many brands are currently skimming the surface with their reporting. This experimentation has also taken shape in new content mediums for Monster, like Facebook Live, or spoof videos a la BuzzFeed’s Tasty. Get visual.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Litmus

AUGUST 16, 2019

One of their correspondents in Beijing at the 2008 Olympics doing blogging. And on top of all of that, the other thing back in 2012 was, you know, we can’t necessarily rely on channels like Facebook or like Google to be consistent sources of traffic and audience and that’s their audience. [00:05:19.350]

Newsletter 42

Newsletter Email Marketing Click Rate Google 42