Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

Marketing Agencies 1 149

Marketing Agencies 1 Paid Search Agency Planning Marketing & Strategy 149

chiefmartech

JUNE 16, 2024

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

API 67

API Marketing Automation Services Lead Ranking Digital Experience Platform 67

Thinkers360

JUNE 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Change Management for 2024. Congratulations to all our Change Management influencers who participated! Top 50 Global Thought Leaders and Influencers on Change Management 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 52

B2B Thought Leadership Enterprise Management Work Management Marketing Management 52

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Mobile Marketing 59

Mobile Marketing Planning Marketing & Strategy 59

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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

Marketing Insider Group

JUNE 17, 2024

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

Marketing Budget 149

Marketing Budget Advertisements Advertising Marketing Strategy 149

SWZD

JUNE 17, 2024

Learn how first-party data can transform your ABM strategy, enhancing personalization and targeting amid new privacy regulations.

Account Based Marketing 62

Account Based Marketing ABM Privacy Marketing & Strategy 62

Martech

JUNE 17, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Marketing AI 55

Marketing AI Work Management Marketing Management Planning 55

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Enterprise Management 52

Enterprise Management ABM Work Management Marketing Management 52

ClearVoice

JUNE 17, 2024

Even the most experienced marketers aren’t immune to the occasional misstep, and in the fast-paced world of content marketing, those slip-ups can have significant consequences. Mistakes can tarnish a brand’s reputation, alienate audiences, or even impact the bottom line. Navigating the complex landscape of content creation and distribution is no small task, and with so much at stake, it’s crucial to get it right.

Marketing & Strategy 52

Marketing & Strategy Top of Funnel Planning Marketing Management 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2BMarketing.net

JUNE 17, 2024

In today’s rapidly evolving landscape, prioritizing sustainability in marketing is more crucial than ever. This shift significantly influences the environment, people, and technological practices, positioning B2B marketers as essential players in fostering awareness and collaboration. Facing the challenges: Economic and environmental pressures in tech The tech sector faces numerous challenges, from rising costs to stringent environmental regulations.

Work Management 52

Work Management Marketing Management Paid Search Agency Budget Programs 52

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Work Management 55

Work Management Marketing Management Paid Search Agency B2B Marketing 55

Trade Press Services

JUNE 17, 2024

In today’s fast-paced business world, kindness isn’t a strategic priority for most organizations. In fact, it is often considered a weakness. After all, nice guys finish last. Or do they? International leaders such as Mother Theresa, Princess Diana, Mahatma Gandi, Martin Luther King, Jr., and Nelson Mandela are recognized for inspiring millions and changing the world with kindness.

Lead Ranking 52

Lead Ranking 52

ClearVoice

JUNE 17, 2024

Welcome to our Behind the Byline video series, where we’re going to take a glimpse behind the curtain at the fantastic writers who contribute to our team! In this episode of Behind the Byline, we talk to one of our exceptional writers, Adam Carpenter. Adam is a freelance writer and member of the ClearVoice Talent Network who found his niche writing for the business and tech world.

Budget Programs 52

Budget Programs High Quality Lead Marketing & Strategy 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

B2B Marketing Directions

JUNE 16, 2024

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. Marketers must understand the structure of markets and recognize that most are composed of multiple segments that differ in important ways. To be successful, marketers must also make the right decisions about where (in what market segments) they will compete and how they will position their company and their offerings (their "brand") to win in those segments.

Planning 43

Planning Marketing Proposals Segmentation Marketing & Strategy 43

Goodish Agency

JUNE 17, 2024

The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also.

Analysis 52

Analysis Analytics Features Marketing Analytics Tools 52

SocialPilot

JUNE 16, 2024

How long has it been since you have run a social media audit? If social media is a crucial element of your marketing strategy (as it ought to be), understanding how to run an audit is imperative. Regrettably, many businesses neglect to invest the necessary time and resources into conducting a thorough audit of their social media accounts. The result?

Social Media 52

Social Media Template Paid Content Media 52

Seismic

JUNE 17, 2024

One of the most critical touchpoints in the sales cycle is the meeting. Meetings are where deals are won and lost. They’re so important that sellers spend roughly 70% of their time either preparing, presenting, or following up on them. Meetings are so high-stakes that it becomes easy for sellers to focus on the meeting itself, leaving prep and follow-up as afterthoughts.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 17, 2024

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.

Contact Marketing 41

Contact Marketing Lead Ranking Marketing & Strategy 41

Seismic

JUNE 17, 2024

Meetings are undeniably crucial to the buyer experience. Whether they happen digitally or in person, meetings are the most important touchpoints sellers have with buyers. Everything else—emails, social posts, blogs, eBooks, infographics, and research reports—is about securing that all-important meeting. When meetings go well, deals close; when they don’t, deals die—or stall if you’re lucky.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40