Oktopost

OCTOBER 23, 2019

This change could be really good if it pulls people back to the OG platform or really bad if it continues to drive users to other networks. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. I think it’s for the best.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Hubspot

OCTOBER 22, 2019

You can lighten your own content creation load by relying on user-generated content, too. Aesthetic consistency will help you in several ways: When an Instagram user finds your business's account, the images will appear coordinated and well-thought-out. Have your customers send in photos of your product in-action.

Planning 94

Planning Template Education Ideal Customer Profiles 94

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Review the design of the Website : The marketers must review the website design & decide whether the quality of content displayed there helps in optimizing the users’ experiences.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

OCTOBER 24, 2019

Nonetheless, despite the two ecospheres of marketing being very different, both of them feed on the mechanism of optimizing users’ experiences. The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Heinz Marketing

OCTOBER 21, 2019

Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. Go to Intercom.com/deals to jump on customer intent in the moment. Intercom user elegant themes added Intercom to their site and now convert 25% of leads through live chat. Then see everything else Intercom can do.

Top of Funnel 46

Top of Funnel Marketing Budget Budget Programs Paid Search Agency 46

Moz

OCTOBER 21, 2019

For the query [featured snippets], the PAA listings can be expanded if clicked on, which process generates a large number of new PAA listings that appear at the bottom of such SERP feature. From a user standpoint, it impacts your search journey and offers a different number of answers to your questions. Why does this matter to you?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Inbox Insight

OCTOBER 22, 2019

While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt to the new market conditions and gain competitive advantage. How has the B2B lead generation strategy evolved?

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75