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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ).

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. – Allow agents to tag and segment prospects based on interest or funnel position. However, tracking numbers applied to offline marketing (brochures, signage, print ads), lack a digital footprint, so manual tagging of leads is required.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.

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Marketing Automation at Scale: Defined

Capstone Insights

Do all of the vendors agree to take ownership and responsibility or do the vendors indicate that it is the responsibility of the company and/or the company’s other vendors? Elements such as tags, foldering, roles, auto-expiration, and customer fields help to address this issue. Data management. Regionalisms / variations.

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Demand Generation Blogs Continued

LeadSloth

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is one of the newer vendors in the Demand Generation market, focused on the SMB market.

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Hosted Software Enters the Down Side of the Hype Cycle

Customer Experience Matrix

SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. One point the article doesn’t mention is that SaaS prices have gone up considerably, at least among the major vendors.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. B2B Small to Mid-Sized Businesses (B2B SMB). • National / International B2B Services. • B2B Organizations. Business Schools. • B2B Trade Associations. • Tweet This!

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