markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Marketing Insider Group

AUGUST 23, 2011

As well, some CRM tools have automation and synchronization capabilities so you can link with an email automation tool and/or whatever email software you use for regular communications. Track your sales leads’ indicators with email automation, web cookies, and call-to-action results. Put yourself in your prospects shoes.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

PureB2B

SEPTEMBER 10, 2018

Purchasing a B2B list means you have a good number of leads to tap for email marketing, social media marketing, and telemarketing. Customer relationship management (CRM) software will help you import the data and integrate it into your marketing campaigns. . There’s no doubt that quality leads are expensive.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PureB2B

SEPTEMBER 10, 2018

Purchasing a B2B list means you have a good number of leads to tap for email marketing, social media marketing, and telemarketing. Customer relationship management (CRM) software will help you import the data and integrate it into your marketing campaigns. There’s no doubt that quality leads are expensive.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

SalesIntel

JULY 30, 2021

Prospects respond to software vendors that can solve their problems more so than by you knowing their favorite baseball team. The problem with calculating your Marketing ROI starts with the definition of a sales lead and goes way beyond conversion rates, channel attributions, and much more. Impact of Quality vs. Volume of Leads.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It is like a good software implementation consultant … I’m here just to get you going, and then work myself out of a job when you are self-sufficient.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Wondering Out Loud

FEBRUARY 1, 2010

First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix. To drive registrations we used a combination of direct mail, email and telemarketing.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

Industrial Marketing Today

DECEMBER 12, 2010

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

AUGUST 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Wondering Out Loud

JANUARY 15, 2010

Case in point: a former business partner is so deeply wedded to the tactical trifecta of direct mail-telemarketing-email that they won’t consider doing anything else. Other software packages could do the job, but the people SoftBrands brought to the table gave the customer more confidence. Hammer and nail.

SME 40

SME Media Webcast Telemarketing 40

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Yet their lead generation was five times more potent because they focused on the companies that had the highest potential.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). As always feel free to call me with any additional questions.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

LEADership

MARCH 24, 2010

Anytime you initiate a demand generation campaign that includes outbound telemarketing, you will discover that the prospects you contact will always fall into three categories: 10% are right time, right place audience, i.e. prospects that are ready, willing, and able to engage now. Fad comes and goes, good process stands the test of time.

Sales Management 40

Sales Management Marketing Automation Services Budget Programs Campaigns 40

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. " This idea is already in lead generation playbooks for most of the largest consulting firms. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. This leads to a problem that affects 87% of B2B marketers.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Only B2B

JUNE 2, 2022

Telemarketing. The words “cold calling” and “telemarketing” are sometimes used interchangeably. Telemarketing is a broader term that denotes any contact with potential customers, while cold calling is an unsolicited engagement with the goal of selling a product or service. This, however, is incorrect.

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Only B2B

FEBRUARY 1, 2023

You must use a variety of lead generation techniques that complement one another to generate leads and turn them into paying clients if you want to succeed. Different Lead Types Marketing leads, sales leads, and customer leads are the three basic categories of leads.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

markempa

NOVEMBER 15, 2005

Read More] Tracked on October 05, 2005 at 08:15 AM Comments Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Hubspot

AUGUST 30, 2011

Fact: Leads generated via inbound marketing tactics like blogging & social media cost 62% less. Fantasy: People like to receive telemarketing calls. Fantasy: Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. Tweet This ). Tweet This ). Outbound Marketing. Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Outreach

MAY 9, 2019

A relatively new field (thank you, phone and internet), remote selling is made possible by communications technologies—email, VOIP solutions, and video conference/virtual meeting software—and sales technologies—CRM (customer relationship management) platforms, marketing automation, and Sales Engagement Platforms.

B2B Sales 79

B2B Sales Ideal Customer Profiles Enterprise Management Work Management 79

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. They could have been too “sales-y” or pushy, not been respectful of your requests, used a “closing tactic” on you, or a myriad of other things to push your buttons. Even with enterprise business software. The odds are stacked against telemarketing.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Belkins

JANUARY 14, 2020

B2B sales have gone through a lot in the past decade. It started with telemarketing, then moved to cold emails. While they cannot be used for B2B sales lead generation, they can still help you. CRM solutions are also important for gathering lead data and using it for calculating the length of your sales cycle.

B2B Sales 74

B2B Sales Trends Work Management Marketing Management 74

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Belkins

JANUARY 14, 2020

B2B sales have gone through a lot in the past decade. It started with telemarketing, then moved to cold emails. While they cannot be used for B2B sales lead generation, they can still help you. CRM solutions are also important for gathering lead data and using it for calculating the length of your sales cycle.

B2B Sales 45

B2B Sales Trends Work Management Marketing Management 45

markempa

APRIL 12, 2007

Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration. However, collaboration does not spontaneously erupt from software. However, collaboration does not spontaneously erupt from software.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 30, 2010

It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. Creating content to fuel inbound and outbound lead generation. Lead Management. Optimizing lead nurturing and lead scoring to deliver high-quality sales leads.

Marketo 48

Marketo Class CMO Enterprise Management 48

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40