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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

Aim to create a range of personas, based on your knowledge of your clients and your market research, covering areas such as: Client’s age group. Your content plan allows you to map your customer’s buying process and connect up your entire approach to create a longer and more profitable sales cycle. Stats to back this up?

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38 Handy Stats to Prove the Value of Personas

Cintell

PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). SiriusDecisions).

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Why do those stats matter? So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle. I know my price range. While she’s not directly involved in my sales cycle per se, I know she wanted me to get a machine that she can show her daughter how to use.

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B2B Content Marketing Practices that Work

BOP Design

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) These types of pieces can range in length, but the main thing they have in common is that an experienced industry insider is sharing their expertise and knowledge. Explainer Posts.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal.

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Marketing Automation vs Sales Automation

Oktopost

Needless to say, the modern marketing automation solutions are usually connected to the sales automation platform, mainly the CRM solution. Automating the aforementioned aspects of marketing operations introduces a wide range of benefits that can no longer be ignored. Sales KPIs – CEO (and Senior Management), Head of Sales.

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How to Leverage HubSpot’s Operations Hub to Manage Duplicate Records

SmartBug Media

Sales cycle time: Total number of days between the initial contact with a prospective customer and the closing of the deal. Win rate: A sales team's success rate over a given period. Duplicate records can make this stat a reality for your business pretty fast.