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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

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In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time.

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The Definitive Guide to a Data-Driven PR Strategy

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On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations.

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How to Use SEO to Increase Your SaaS Website Traffic

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link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. While seeing these results in just seven days is extremely promising—imagine what you can do in a month, six months, or a year.

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The Demand Generation Strategy Guide

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Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

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9 Data-Driven Ways to Use Generative AI for Marketing

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I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

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The Demand Generation Strategy Guide

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ZoomInfo MarketingOS Finally, ABM with data you can trust. Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Get a Demo Demand Generation vs Lead Generation: What’s the Difference?

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June 2018 B2B Blog Post Round-Up

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Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign.