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Why you don’t need a CMO… yet

Martech

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Many business owners, CEOs and other decision-makers will find that the role of the CMO has evolved a great deal in recent years.

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June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience.

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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot

Alternatively, if you don't have a strong connection to the decision-maker, consider how you might name-drop a publication related to their work. She says, "Something small but impactful is to always say your first and last name. He wanted me to connect — can you put me through to help make that happen? '". Dishonesty.

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The Ultimate List of Marketing Podcasts

Zoominfo

According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” Learn the strategies top marketing experts use to grow their businesses. This Old Marketing Podcast. Listen here. Listen here.

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Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. Traction is a great resource for any business, small or large. Get A Free Consultation.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and small. You’re one step away from transforming your business goals into a reality! Updated July 2023. What Are Promotional Strategies?

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8 Tips Using LinkedIn Groups To Grow Your Business in 2024

SocialPilot

Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Covering nearly every professional interest, these groups empower you to connect with other business professionals within your niche.