article thumbnail

Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. Great question!

article thumbnail

You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52
article thumbnail

6 Marketing Trends to Look Out for in 2022

BenchmarkONE

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Another recent development for the sake of consumer privacy is Apple’s iOS 15 update.

article thumbnail

3 ways data can steer you wrong — and how to glean better insights

Martech

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. The 50/50 test also gives you a greater sample size, thus also making the test more robust.

Open Rate 111
article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. This level of data collection raises questions about privacy.

article thumbnail

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

At the same time, this process will have to be counterbalanced with adequate privacy protections. The more visitors can sample your expertise, the more quickly they will come to admire and trust you. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads.