Litmus

DECEMBER 10, 2021

What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. Great question!

Webinar Metrics 90

Webinar Metrics Privacy Protection Privacy Open Rate 90

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 113

Open Rate Click Rate Paid Search Agency Privacy Protection 113

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Sample and Population. All the visitors landing on your site are deemed population while a sample is the number of visitors that participate in an A/B test. Mean, Median, and Mode.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Sample and Population. All the visitors landing on your site are deemed population while a sample is the number of visitors that participate in an A/B test. Mean, Median, and Mode.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52