Remove Marketing Attribution Remove Privacy Remove Privacy Protection Remove Sample
article thumbnail

How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Tools Can You Use to Pin Down ITP Impact?

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. But it hinders A/B testing tools from performing optimally. 40% of your revenue comes from loyal customers.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. But it hinders A/B testing tools from performing optimally. 40% of your revenue comes from loyal customers.