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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

Privacy 98
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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

Microsoft Outlook users were flooded with spam due to broken email filters. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. Criminals continue to use PayPal accounts to generate invoices and send phishing emails. Bad ads are swamping social media platforms.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Are there expectations for employees to review and rewrite any content that is generated by AI. Phishing attacks are easier than ever, even for non-native English speakers.

Training 155
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. User data in the metaverse currently includes sensor, location, physiological and social data. Affordability also comes into play, for brands and users alike.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. million monthly active users in the US by the end of this year. million monthly active users. Users also can share a “thread” to Instagram DMs.

Twitter 52
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Appointment Settings Can Make Your Life Better

Excelsior Research

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. Are you in search agency that caters to all lead generation activities?

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Data Masking? 4 Best Practices to Get Started

Salesforce Marketing Cloud

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Dynamic data masking changes information coming from the source database as a user accesses it. Generates invented (not real), but realistic data.