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What is CASL (Canadian anti-spam law)?

SendX

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). A commercial electronic message (CEM) is an electronic business communication that advertises or promotes anything commercial. What is CASL?

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. On the contrary—to maintain healthy email deliverability, you must: Avoid emailing people without permission and purchasing email databases. So keep your content on-brand, avoid being overly promotional, and give people a good reason to engage.

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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

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5 Types of Data Breaches You Should Know About

Valasys

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers Opt-in (In) through a sign-up form.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. © Goolara, LLC, 2020. links) to the original content.

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The Best Email Deliverability Guide Ever

Act-On

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other. Malicious actors often use links to external websites for malware attacks and phishing for personal information.