Content Standard

AUGUST 23, 2018

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). 12 Examples of B2B Companies Managing Impactful Twitter Profiles. We are interacting with humans and we can’t forget that.

Social Media 96

Social Media Media B2B Tips 96

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? I ran a poll a couple of days ago on Twitter and I asked people what they found the hardest part of SEO was, and the answers really surprised me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? I ran a poll a couple of days ago on Twitter and I asked people what they found the hardest part of SEO was, and the answers really surprised me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way. Don’t talk to businesses about a product. At the end of the day, we’re people talking to people.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

FEBRUARY 12, 2013

When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.” Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. He’s a great Twitter follow , he’s an even better person. It was trending on Twitter, it was trending on Reddit. Business potential of one it means that you can mention your product within the topic.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2C websites, the majority of content focuses purely on product information. The target keyword glossary, therefore, included both specific product terms and issue-based terms. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. If they think that their product’s good enough and they can scale, then that’s the most important thing. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. If they think that their product’s good enough and they can scale, then that’s the most important thing. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JUNE 18, 2019

In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. I was working on launching an audit service. I was working on Business Casual. It was just too much.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. I was working on launching an audit service. I was working on Business Casual. It was just too much.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JULY 22, 2019

For me, it’s about finding resources for video production, for audio production that I could spend a little bit of money here and then use my time to make more money in another client or another step. Because it’s tough to scale services. Say you’re a Product Manager. For me, I’m a consultant.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. For example, if somebody’s Twitter handle includes their name, you can still say, “Hi, Jay @JayBaer. I love HootSuite for Twitter. It was great chatting with you today, Jay. I really, really appreciate you.&#

Curation 145

Curation Work Management Marketing Management Lock-In 145

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148