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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48
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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. Managed service providers can also use Adobe to manage websites for their customers. You can set up a knowledge base to give customers a self-service option on your platform.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. The end result is better customer service and a much more natural conversation between the customer and the agent. In short, now is the time to shift to person-to-person (P2P) marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. The end result is better customer service and a much more natural conversation between the customer and the agent. In short, now is the time to shift to person-to-person (P2P) marketing.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. Managed service providers can also use Adobe to manage websites for their customers. You can set up a knowledge base to give customers a self-service option on your platform.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. Managed service providers can also use Adobe to manage websites for their customers. You can set up a knowledge base to give customers a self-service option on your platform.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). I’ve talked about Quora in multiple presentations, blog posts, and team training. Steal from B2C. Go Beyond Demographics.