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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms.

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I’m an influencer, pay me more!

Biznology

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. He specializes in Web 2.0

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Add For Immediate Release to your podcast queue

Biznology

Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry. He specializes in Web 2.0

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. Search is one of the most widely used and influential sources on the purchase journey. Of course they will advocate online marketing and search!

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The Step by Step Process for B2B Content Syndication

Directive Agency

When it comes to generating leads for B2B via content marketing, syndication is a must. If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. B2B content marketing requires walking a fine line between SEO and lead generation.

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B2B Marketing Events Around The World - May 2011

MLT Creative

Here's what's on tap for marketing industry events for March. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. The changing nature of our industry propels us to stay on top of the latest trends.