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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Leverage the power of intent With ABM, organizations have the ability to pinpoint exactly who they should be targeting. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. So, what does this new way of connecting look like?

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Never waste a crisis

Varicent

We stopped our automated messages, and are rewriting them now We were about to launch a free app that was for up to 5 people in an organization, but we’ve stopped to reposition it. This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. What did we do at FunnelCake?

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. I was just making content that met what people needed.”

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). I’ve talked about Quora in multiple presentations, blog posts, and team training. Steal from B2C. Go Beyond Demographics.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.