article thumbnail

MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

With 6sense at the center of their new account-based approach, the entire revenue team worked together to understand the data in order to make better, more strategic business decisions. We live in a P2P world. Our sales and marketing leaders are all on board, and even helping lead the account-based movement.”. Gated content is dead.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

article thumbnail

The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. You have no choice but to anticipate how a human brain will think and react in order to motivate that targeted brain into positive action. Interesting evolutionary spin on B2B marketing!

article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Try a few different companies, do your research, talk with their people.

P2P 40